This is the truth: mobile internet has changed the rules of the game. While e-Commerce used to be only desktop-based, now mobile platforms have become and are becoming more and more important. It is not sufficient anymore to just have a website. Online retailers and businesses start to see the opportunities in the already well-developed smart phone market.
The mobile market has its own ways. While desktop-based e-Commerce lets customers make their purchases and online payments via websites, on mobile e-Commerce the payments take place via apps which is called in-app payments.
Smart phones and tablets have become a day-to-day tool. We use them at home, on the subway, at coffee shops or wherever we like. They are the passport and gateway to the internet when there is not a desktop option (and even if there is). Being able to process online payments directly on your app is the key to adapt to the e-Commerce market trends. Western Europe had 196.6 million smart phone users in 2014, with a market share of 50%. Go mobile is a must for online businesses.
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