An affiliate, also known as affiliate marketing, affiliate program or associate program is a robotic marketing program which is based on performance and aims at generating sales. Affiliate programs remunerate through commissions which may vary from 1% up to 75%. Indeed, commissions fluctuate according to certain conditions, for example: the type of market, the retailers’ recognition and the type of product.
Transactions in affiliate marketing are usually a 3 party process. The parties involved are the visitor or customer, the affiliate (internet publisher) and the merchant (advertiser).
Thus, affiliate marketing is an agreement by which a merchant website employs an affiliate website to direct visitors or customers to its website by means of advertisement. The advertising tools are provided by the web advertiser itself, and compensation is determined by the number of visitors and/or customers that land in the advertiser’s website.