We talk a lot about how you can optimise your conversations on our blog – and that’s because we want you to get the most out of the organic traffic you’re attracting to your e-commerce website. By converting more of your existing traffic, you’re able to increase your revenue without having to spend massive amounts on online advertising campaigns.
What Is Conversion Rate Optimisation?
However, when talking about conversion rate optimisation it’s important to define what ‘conversion’ is. Conversion is when a website visitor completes an action you want them to take. This could be buying your products, signing up for your newsletter or downloading your application.
Whatever the desired action is, you’ll want to be tracking it and measuring how it’s performing. Ultimately you’ll want to improve your conversion rate as much as possible.
This is where conversion rate optimisation comes in. It provides a structured approach to improving your website performance based on your data and through A/B testing. To get started, you may want to take a look at these 5 A/B tests for improving your checkout conversion. But what more can you do to supercharge your conversion rate?
17 Ways To Supercharge Your Conversion Rate
This week we stumbled upon this infographic by the good people at Template Monster who outline 17 ways to boost your conversion. Where you’ll find lots of interesting statistics that could significantly improve the performance of your e-commerce website.
In the list below, we’ve highlighted our top five favourites:
- Videos increase conversion by 80%
- 60% of online shoppers will consult reviews before purchasing
- Free shipping encourages 93% of shoppers to buy
- 47% of website visitors expect a page to load in 2 seconds
- 62% of buyers are specifically looking for a ‘sales’ section
Discover all the other things you can to do to boost your conversion by scrolling down to view the full infographic.
If you’re wondering what you can do to take things a step further in your checkout process, you might be interested in reading: 6 Ways To Improve Your Checkout Conversion Rate