Social media has become an essential marketing tool for any business.
To make the social platforms work for you, it’s preferable that your e-commerce platform is flexible and customizable enough for integration with third-party services aka social media. Having 5000+ available integrations with third-party services, Magento is perfect for the retailers who wish to leverage their business performance and expand the audience reach. The platform allows integration of social login and social share buttons, widgets for numerous social media, and an opportunity to implement customer review on the store page.
Below are the 15 social media tactics that we collected for you to consider in order to rock the upcoming 2019 and boost your social media presence. All of them can be realized on Magento, due to the platform’s high level of customization and rich functionality in terms of both social platforms and marketing.
Focus on customer-centric strategy
It’s not about you anymore – it’s about your customers and their needs. Modern businesses focus on customer-centricity heavily because today the customer is responsible for the purchasing decision and the choice between hundreds of alike companies.
To make your business more customer-centric, reconsider your message, marketing strategy, and promotional channels. Are you really appealing to your audience and giving them what they want and now what you think they want?
Social media is a ribbon that helps you see whether you really appeal to the users. See to what kind of content your customers react the best and keep adjusting to their requests and wishes.
Expand your online presence
Do not limit yourself with one or two social platforms! Do some research on what platforms work the best for your target audience and make full use of them. As well, actively post in your blog – you may underestimate it, but a blog can actually get you a lot of traffic and attention. There are also forums and portals like Reddit where you can take part in discussions, show your expertise and let people know about your business.
Incorporate social media buttons on the website
This may seem minor but actually has an impact on whether the users will be able to reach you. The users will not search for you on social media because they simply don’t have time for that. So help them and make sure you’ve added all your social media plugins to your e-commerce website.
Reach out for influencers
Attracting big celebrities is still working but not for all brands and especially not for the small or middle-sized ones. However, there is a solution that is way more efficient: a collaboration with the influencers. An influencer is a person that relates to your audience and your product. Though their account may have fewer followers than celebrity accounts, the quality of engagement with the audience is usually higher with the influencers. That’s because they tend to be more responsive, open and ready for communication and, therefore, will be more likely to collaborate with you and help you reach the right people.
Schedule your posts
An obvious but crucial point: keep an editorial calendar to never miss a publication and keep the content flowing.
In a holiday buzz, you won’t have much time on planning your posts and thinking about the appropriate content and images. To prevent the pauses in posting, dedicate a certain amount of time on planning the time of your publications, type of content and create as many scheduled posts as possible. This will save you lots of time in the future and will guarantee your profile is updated regularly.
Keep your profiles consistent
Your brand has a certain message behind it so communicate this message via all your social platforms. Consistency reflects the high quality that you are willing to offer and shows that you know what you are doing and are sure in it. Keep up to certain colors, a tone of communication, and overall message. One more thing to consider: content comes first and design follows. Build your visuals around the message, not vice versa.
Pay double attention to the content
As said above, content is the king. It carries the main idea that you want to promote to your customers, so come up with a strong clear message first and then support it with corresponding visuals.Remember about honesty and transparency. Instead of loud and obviously selling pitches, create smart messages that will speak to the users. Ask questions, share useful information and always reply to the users. Be promotional but first ask the user: what do you need and how can I help?
Work on your SEO
SEO is no joke. It greatly impacts your traffic, conversions, and sales so you need to dedicate some time to adjust your description, keywords, and overall content.
Two similar words can differ drastically in terms of SEO. If you don’t feel confident enough about it, reach out for a savvy SEO expert to help you tune your social media profiles.
Use customer reviews
Turns out that 84% of the customers trust online reviews as much as a recommendation from a peer. Use positive customer reviews for your benefit and turn them into a promotional tool!
For example, you can incorporate customer reviews in your Facebook ad, add a screenshot to your Instagram gallery or use them as testimonials. This works well for building loyalty and trust.
Interact with your users
Because it’s the Era of the Internet today, companies are taking full advantage of it in order to promote themselves in the most creative ways possible. There are numerous examples of witty responses, acts of kindness or savage roasts from the official accounts of the biggest global companies.
But apart from trying to stand out and outsmart your competition, don’t forget about the basics: be open, reply as soon as possible, and pay respect to your customers. In other words, treat them like you’d treat a good friend, that would do perfectly.
The rapid development of machine learning gave businesses close to endless opportunities to raise their game and offer customers a new experience. One of the most efficient ways to increase your performance and improve customer experience is the implementation of chatbots in your social media platform.
Chatbots are already used by Facebook and Twitter and have numerous advantages. Because they respond immediately, the user will quickly receive the required information, save time on search and get a personalized approach. You could even develop custom Magento extensions that help interact with your site’s visitors on your terms.
Use smart hashtags
Recently Instagram introduced a feature of following not only people and brands but hashtags too. This feature allows companies to instantly get recognized by only posting a relevant hashtag – how cool does it sound?
Hashtags also help you enhance your image and help people find you faster. You can sort your publications by different hashtags: your team, products, lifestyle, etc. A piece of advice is: don’t overwork the hashtags, 2-5 would be the optimal number.
Use available shoppable features
Make full use of the shoppable features that social platforms offer! Explore the option of product tagging on Instagram, create a Facebook store and make sure you have a business page on Pinterest.
Even if the platform does not have many options for in-platform buying, use CTA buttons and content to encourage users to buy from you.
Make your advertisement native
The time when you had to stand out is over – now you have to blend in to get noticed.
Modern users do not want too obvious advertisement straight in their face. They rather prefer the ads that don’t interfere with their experience and look native. This relates to using customer reviews as part of your advertisement – they look native in the news feed.
Adapt for mobile
Social networks and mobile are so closely connected it’s hard to imagine one without another. Think about it when working on your social media profile.
51% of people use their mobile devices to discover new companies and brands so keep that in mind when adjusting your visuals and content.
Irina is an e-commerce and digital marketing observer, currently contributing to Onilab. My goal is to create informative and compelling content to help my readers navigate through the vast and ever-changing business environment. With over 5 years of experience in writing, I have helped numerous companies communicate their message across various channels.
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