Whether you’re just starting out or have already launched your SaaS product, there’s always something new to learn or to improve. The great thing today is that there’s a great deal of information online about building and scaling a SaaS startup.
However, it can be hard to know exactly where to start and what you should be reading to get the latest developments and stay updated on all the best practices. So in this post, we want to share a list of all the best resources we’re following with you.
Founded by Sean Ellis, Growth Hackers is a community where you can share and discover the latest online marketing techniques to drive scalable and sustainable growth. Members can submit articles where the best ones get upvoted by the community and featured on their ‘Must Read’ section.
What’s more is you’ll also find case studies where Ellis examines the growth strategies of some of the most successful startups today.
Must read: Evernote – The $0 Growth Engine
Startups for the Rest of Us
Hosted by Mike Taber and Rob Walling, Startups for the Rest of Us is a podcast for developers, designers and entrepreneurs building software products. Taber and Walling combine their 20 years of experience as software entrepreneurs and share all the lessons they’ve learned along the way to help others successfully launch their SaaS startup.
A venture capitalist and partner at Redpoint, Tom Tunguz talks about the key questions facing startups. You’ll find a lot of data-driven articles on his blog, which include startup benchmarks, industry analysis and best practices for growing a SaaS startup.
Inside Intercom provides a wealth of tips on product management and how to deliver a great customer experience. The blog is maintained by the team at Intercom – a startup which delivers a platform for enterprise users to easily communicate with their customers online.
Must read: Intercom on Product Management
Started in 2012 as a way to share the experience and learnings of venture capitalist Jason M. Lemkin of how he reached $100m in annual recurring revenue. SaaStr touches on a wide range of topics from hiring best practices, scaling your team and gaining traction for your SaaS startup.
Want an inside look into how a SaaS startup is aiming to reach $500K in monthly recurring revenue? Groove’s CEO and founder Alex Turnbull documents every detail of their journey on the blog, where there’s always something valuable and practical to learn.
For SaaS growth strategies and converting free-trial users into paying customers Lincoln Murphy’s blog (Sixteen Ventures) is a good place to start. Here you’ll learn a great deal about customer acquisition and retention, and tips on how to reduce your churn rate.
Must read: 7 Reasons to Optimize your SaaS Free Trial
Once you’ve got people into your funnel, what´s next? This is where UserOnboard run by UX designer Samuel Hulick comes in handy. Hulick tears downs the user onboarding experience of some of the most popular apps around, in an informative, yet humorous way. If you’re looking for ways to optimise your SaaS startup’s onboarding process, you’ll definitely pick up a few tricks here.
Must read: How Basecamp Onboards New Users
Looking for the best SaaS posts delivered to your inbox? Check out Hiten Shah’s newsletter, where he curates the most interesting posts from the past week. You’ll be pleasantly surprised by receiving a great variety of posts you wouldn’t normally come across in his weekly newsletter.
What about you? What’s your favourite SaaS resource?