The whole world is buying things in apps and they enjoy doing that. Of course, retailers have turned e-retailers and, they are pushing too hard to sell their products & services online. Online selling & buying is nowadays in its trendiest phase. From clothes to fashion accessories to groceries to foods to tech-gadgets to travel & tour packages to various other sorts of products and services, everything is also sold and bought online, via mobile apps.
When selling via apps, retailers need a system to receive payments from customers. This system is called Payment Gateway—one of the most important components in the m-commerce business model.
An m-commerce app selling products & services online needs a payment gateway so that customers can quickly checkout and make payment for their purchases by choosing from multiple payment options.
There are certain things an online seller should keep in mind when opting for a payment gateway and getting it integrated into its m-commerce app. The seller needs to ensure that the payment gateway integrated into the app delivers a flawless and optimized payment experience. In fact, the payment gateway isn’t just a payment tool coming in the last for receiving payments from shoppers, but it’s an extension enhancing overall app experience.
Let us learn about all those points that an e-retailer should keep in mind while getting a payment gateway integrated into their app.
Multiple Payment Choices: Choose a payment system offering multiple payment choices
Credit cards or debit cards used to be preferred payment options provided by e-commerce platforms in the past, but now they aren’t the only choice. Including credit cards and debit cards, now there are a number of other payment options like mobile payment (SMS), bank transfer, E-wallets, prepaid cards, direction deposit and COD (cash on delivery). You must choose a payment gateway that provides all the above mentioned payment choices to shoppers. It will help you cater to as many customers as possible. PAYMILL offers all payment choices that customers prefer to make payments for their online purchases.
Payment Receipts: Payment receipts for payments made for purchases
Often time, customers stay doubtful when they make a payment online, either in an app or on a website. This is why because many of them have already had the experience of payment failure or no confirmation whether the seller has actually received the payment or not. Also, customers getting no confirmation even after making a payment contribute to decreasing the market credibility of a seller.
The solution to this problem is an automatic email containing details of payment transactions. It helps in building customers’ trust on the seller and provides an assurance that payments have been successful. PAYMILL sends this sort of confirmation email just in a matter of a few seconds after the purchase.
This sort of email receipts also leads a seller / merchant to have increased engagement for its products and services.
Check The Security: PCI Data Security Standard
Before you allow developers to integrate a payment gateway into your app, pay thorough attention on if the chosen system has the PCI Data Security Standard (PCI-DSS) certification. Currently, PCI-DSS certification is considered as the best option in maximizing security for the data of cards. PAYMILL has PCI-DSS certification to make its m-commerce app more reliable and strengthen users’ data security.
User Interface: Make checkouts frictionless, easy and fast
Smartphones are quick devices. People like them because of this certain feature. They are able to access any app and the internet just in a tap or two. No doubt, this trait of smartphones has also turned people a bit impatient as they want to perform tasks in apps in minimum steps possible. They do not also like to input a lot of information in forms because smartphones are fairly awkward at the typing portion.
These things also apply to an m-commerce app for its payment gateway. Customers want to make payments quickly, even in the instance when they are on-the-go. They just do not want to go slow or through multiple steps to make payments for their purchases in a shopping app.
It’s the user interface of a payment gateway that makes it simple and cuts down steps. It ensures that customers are able to make frictionless payments. Making bank pages look good is also the part of PAYMILL UI.
Analytics & Statistics: To deliver a smoother online payment experience
While making payment online, users may experience different issues like payment failure, declines, refund, and double payment. To deal with these issues, a merchant must have a tool that helps him in generating reports and investigating what goes wrong in a particular transaction and then responding to a customer accordingly.
Analytics and Statistics help in generating reports which can be used to know several things like transaction status, average page load time, mobile network used, bank receipt for OTPs captured by the payment gateway and provided to merchants, and other details.
Analytics also helps in analyzing the journey of a customer for making the online payment and then suggests changes to make the experience smoother.
Customer Support: To make your customer stay happy!
As mentioned in the above point, there may be several issues while customers make payments in a payment gateway. And, it’s not unnatural at all, but good providers are those who also provide the best support to your queries and help you solve issues faced by your customers.
We offer quick responsive and provide effective customer care support via email, call, chat, etc for different payment queries.
PAYMILL helps in addressing issues faced by developers during the integration
Quick settlement: Stay informed about when payment providers release funds
When choosing a payment gateway provider company, stay informed about the settlement cycles because it’s just the incoming of money that keeps the business functioning smoother. Typically and as depends on the size and type of a business, a settlement cycle may complete anywhere between a few days to a few weeks.
Sofia Coppol is a digital marketing expert in Rapidsoft Technologies which is a leading IT consulting company providing full range it services including, IoT application development, ERP software development, Ai App Development, and big data app development solutions. Sharing is caring!