So you’ve successfully sealed the deal with a client from your marketing campaign. But don’t pop the champagne just yet, because converting prospects into clients is just the tip of the massive iceberg. The battle continues as you turn these first-time clients into loyal customers who will keep coming back to your brand.
Essential to any successful marketing strategy is the ability to target the right audience. Who is your product or service aimed at, and how can you convince them to buy it? The solution: segmentation. Divide up the market into distinct categories and test which is the most likely to respond to your marketing efforts. Among…Details
In as crowded a marketplace as the internet, getting the competitive edge can require major creativity and major investment. It’s no surprise that one form of currency that exists now in the modern age is clicks: it’s what every business looks for when they are involved in online work. But using those clicks and turning…Details
The era of big corporations is slowly but surely passing as small businesses are springing up every day across the globe. Unfortunately, this also means that not every small business will succeed in the ever more competitive market, so a large number of them will be forced to place the “closed” sign in their shop…Details
Whether you operate a large resell website or your own small eCommerce shop, reaching a global audience can sometimes seem daunting. With so many different languages and territories with potential customers, how can you possibly hope to reach all of them? Localization has proven itself to be a worthy addition to the eCommerce scene, with…Details
In the last few years, the mobile applications sector has grown in leaps and bounds. This has primarily been driven by huge demand for apps and rapid technological advancement, among other factors. Millions of companies across the world have already developed innovative apps to enable their customers to buy goods and obtain services, and many…Details
PAYMILL, through PAYMILL LAB presents the company Crypto Tax.
Having intellectual property protection is mandatory for the growth of the company. Besides, to ensure that nobody ends up copying your ideas, it is essential to get help from the intellectual property lawyer. Before we get into the details of how intellectual property is the key to the growth of the company – let us…Details
Cryptocurrencies dominate the headlines, and experts from various industries discuss the underlying technology of any cryptocurrency in the world — blockchain. Why does this technology cause so much discussion and hype? The thing is, it’s revolutionary. It’s a technology that allows us to store information of any kind in decentralized databases which are virtually impossible…Details
How To Attract, Persuade & Serve Customers Using Your Blog Before we deep dive into what a start up should focus on when blogging, let’s quickly define what a start up looks like (this will be important in understanding the kind of content a start up should be blogging about). What does a start up…Details
Since the start of the streamlined eCommerce checkout, brick and mortar businesses have brainstormed ways to simplify their transaction process. “We don’t wait in line when we’re shopping on the Web – and we shouldn’t have to in stores,” said George Brostoff, CEO, and co-founder of SensibleVision. Enter facial recognition technology. This software can scan…Details
There is a high probability that shipping is an integral component of your business operation, and so you want to guarantee not only that you are working with the best shipping partner possible, but that you are also getting top-quality service for the best price. Unfortunately, for too many firms, this isn’t the case.Details
Imagine you’re the owner of a retail store on a busy high street, and every customer makes a purchase, or if they don’t, they give you the reason why they didn’t. Or even better than that, they’ll give a clue about what needs to be done differently for them to make a purchase next time!…Details
If you ever wonder how to engage software developers to ensure their high productivity, it’s time to ask yourself whether you have effective processes in place to keep engineers happy and motivated at work. As a manager who is leading software development teams, you must be facing a number of challenges regarding training, rotating and…Details
A financial hit can bring any business to its knees. In this age of cyber warfare, it is vital to protect your business from online scammers. The small and medium enterprises are even more susceptible to cybersecurity threats as compared to the larger ones. They have limited resources at hand. As a small and medium…Details