In today’s world, to get ahead in business, it’s not enough just to be good at your trade. You have to go above and beyond and keep up with the latest trends which may have nothing to do with your job directly. Such is the psychology methods needed for a proper modern day UX design. They may not be related to you directly, but tapping into that knowledge will help you advance rapidly. Psychological knowledge will come in handy in one segment most. Of course, we’re talking about E-commerce. If you want to boost your sales and stay smarter than the competition, then this is what you need to do.
1. Appeal to their emotions
No matter how glad we might be to admit it, emotions control most of our lives. This is normal and just the way we function as people, but it’s also very lucky for E-commerce. We’re prone to making different decisions under the influence of different emotions. If you can figure out which emotion makes your customers want to buy your product, you’ll be able to appeal to it and boost your sales.
Identify the need or create it then provide the means of satisfaction. For example, you’ve seen how appealing the food on TV commercials looks. Even if you weren’t hungry, suddenly you’ll start craving whatever is being advertised to you.
The same can apply to you and your product. Find an emotion you can easily exploit and make your customers connect to you. What you choose depends on your business, but remember to be creative as this will be highly appreciated and valued by your customers.
2. Make them feel like they have something to lose
Another principle you can use is to limit your supplies. Make your product available only for a certain amount of time or, better yet, say only a limited number of pieces if available. This way you’re making your customers feel special for being able to obtain your product before it became unavailable. A bonus is that they’ll probably start bragging to their friends about you, which will just increase your worth.
This method has proven to boost E-commerce sales for big brand companies, so why wouldn’t it work for you? By limiting your supply and not being readily available you’re increasing your worth as a company. Think of this way, when you enter a shop and see only three pairs of jeans available, you won’t question whether you want to buy them. If you see a bunch of the same jeans available, you’ll probably want to keep looking around as you know you can always come back for the pair you saw first.
If you want to introduce tension and make your customers really feel like their time is running out, make a ticking timer for your website. This will inspire them to rush before the time runs out. After all, aren’t we all a little bit stressed when we know there’s a concrete deadline for something? A call to action may even be able to deepen this effect.
3. Let your customers speak for you
Almost no one trusts just what the business has to say about itself these days. This is why it’s very important to let your customers sing your praises. Have you noticed how, in fashion, when someone starts wearing a certain item of clothing, everyone does after a few weeks? This is because people trust other customer’s judgments. The same system can be applied to E-commerce.
The customer reviews on your website and the most important pieces of information other potential customers can come across. They let them know exactly what you’re about without you tooting your own horn. This is why positive reviews should be readily available and visible right away. Beside or under each product, leave room for feedback and proudly display the one you already got.
Your customers will be your best advertisement in real life, too. If you’ve got a quality product on your hands, they’re bound to recommend it to their friends and acquaintances. This might be the slowest psychological method, but all the best ones are. By letting others recommend you, you’re implementing the image and trustworthiness of your firm into potential customer’s minds.
4. Tell your story
The first thing you need to do in E-commerce is to stop looking at your product as just something that needs to be sold. Instead, look at it as an item which will greatly improve your customer’s life. If you believe it, they’ll believe it. When there’s a story behind the brand people can relate to it easily, but more importantly, they unconsciously start to like you more and more.
This way, you’re the first thing that pops into their heads when they think of a certain product instead of being considered an alternative. One of the tips for getting your story out there is to work on your SEO. The more people see of you and the more relatable you are, the more customers you have. If you’re unsure how to manipulate Google’s search engine to work for you, you can turn to the GWM SEO Agency or similar companies for more advice. They do this professionally, and will surely give you the best results.
Of course, to even be able to turn to a professional for help, you’ll have to have glimpses of the story figured out. The voice of your brand should be consistent and unrelenting. Changing stories will make you look unreliable and untrustworthy. So, for example, if you’re promoting family values, let that be seen through all your marketing props. Social media, SEO, and advertisements should all revolve around family values. You can easily create interesting content in the form of images, texts, or videos and your E-commerce sales are bound to boost.
5. Rely on the sensory method
When pitching your product to the general public, you’ll notice it seems really distant to them. They can imagine why your product would be a good choice for them and see the benefits, but they have trouble immersing themselves in the idea completely. This is why sensory marketing is sort of a breakthrough in the business world.
What this method entails is using the senses to connect your customers with your brand and boost your sales. Instead of focusing just on the visual, try incorporating scents, taste, and sound. The more senses you mix together, the better. This way you’ll get your customer’s full attention and interest.
Another benefit of this method is that it makes you stand out from the competitors. In this age of diversity, being different is a good thing. You can try incorporating sensory marketing with your advertisements. Let people interact with the ads you’ve made and they’ll find them amazing instead of annoying. This is the era of technological advancement after all, so why not make thorough use for it?
As you can see, a lot of things are necessary for Ecommerce to be successful. With adequate psychological knowledge, you’ll be able to stay one step ahead all the time. Constant personal growth and increase of knowledge will come handy in any business, and especially this one. We’re confident your sales will be smarter and therefore the numbers will skyrocket, witnessing your success.
Nick is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby