While smartphones are gaining huge attention in the global market, it is surely welcoming mobile app development companies to place its bet on mobile apps. If a study is to be believed, a recent US Mobile App Reports from comScore indicates that:
- We almost spend more than 50% of our time in smartphone apps
- Mobile apps heavily dominate over the web in terms of time spending
- A person spends an average time accessing over 20 or fewer apps in a month
To be in competition and provide customers with what they want, and making their life simpler and easier, mobile app development companies have paved its direction towards understanding the various aspects to be taken into consideration. Mobile app development is surely the crucial step when a company wants to step into the digital world of connectivity with the users.
The top priority with app development companies is getting into details of the available mobile platforms. The two largest selling platforms in mobile today are Android and iOS. Let’s dig more into the facts of the platforms and analyze various concerns that revolve around user behaviour impacting mobile app development.
In total, the Android and the iOS operating systems account for almost 99.6% of the mobile users market. And as of August 2017, it is the Android platform that takes up almost exactly two thirds (64%) of the 99.6%!
As per the statistical report highlights, by the end of 2017, Google play had more than 3.5 million apps available to users for download and iOS app store had more than 2 million apps published on appstore.
After having a look through the facts and basic knowledge of where exactly each platform stands, let’s analyze various aspects that determine the user behaviours of the mobile operating systems and impact the mobile app development process.
It’s important to learn about users’ choice and interest when considering an app to be built for mobile. Both Android and IOS are targeted to a totally different set of users. As far as user behaviour is understood, Android is for people with a lower middle-income group, whereas iOS is for people who can easily spend money to buy it. Since the population is majorly lower income group, the Android is gaining the masses into buying it.
When a decision is to be made on choosing the right platform in order to build the app, it’s really important to consider the customer base. If the agenda is to acquire customer base, then Android is the fair play and if revenue is to be generated, the Apple is a more lucrative option to go with. It is this reason, you will find many Android app development companies are flourishing in the market.
A Smartphone is something that is very important and personal for a user. It regulates its daily needs and necessities in the easiest, fastest and feasible way possible. However, to be close with Smartphone, it’s extremely important for the user to be comfortable with the mobile operating platform.
Both Android and IOS platform carry huge differences in themselves. Android being quite user-friendly and compatible with other applications, IOS is a bit complicated as it needs user access permission to be dependent on other applications.
To elaborate a little, Apple is stringent when it comes to app submissions, push notifications, rules and timelines. Other than these, they mandate iOS operating system upgrades to users to ensure a consistent experience for them.
On the other hand, Android apps can be updated without any human intervention. While developing an app, make sure that your Android app development company consider the fact that there are many companies that provide Smartphone devices in various specifications that impact mobile app development. Being highly fragmented across various phone manufacturers such as Samsung, LG, HTC, etc., they can be customized easily to give versatile experience to the end user.
It’s not a hidden fact that Android has the largest global share when compared to IOS. It is basically because Android has its impact on the lower income areas and the developing nations. It is feasible because of its low price and best user experience on hand.
People with higher income, higher education levels, and more engagement prefer iOS platform. They are even ready to pay for the iOS operated app. It is also observed that men are more into iOS than women. Also, in terms of age groups, Android was calculated to be the common platform among all age groups.
When deciding on building an app, demographic factor plays an important role to realize who are your target audience, what is their spending habit, what are their preferences overall and etc. A mobile app developer should not neglect income and location definitely.
Engagement & Retention
Even if an app is developed considering the above factor, it does not guarantee that users will regularly engage and retain themselves to the app. And app engagement and retention are two major factors that decide an app’s success.
However, both Android and iOS users follow a different pattern in order to be involved in app engagement. iOS users are always highly involved with their apps and have higher retention when compared to Android. Android users are not that involved with app engagement due to the availability of multiple apps on the playstore by various app providers. This conveys a challenge for app developers to create an app that tends to increase the retention rate of Android app users.
The final question comes to – Which platform does a mobile app development company should choose to create a mobile app for the end user. The question, of course, is difficult. But having gone through all the aspects that one should consider makes it easier to finalize. The best perspective to be followed is to go with both the platforms.
Since one can see that the use of Smartphones are not limited and widely impacts the social and personal life of an individual. If an app is created on both the platform, there are 99% chances that it will hit the market in one go.
If the app could not be created for both the platforms, then one should consider the above-mentioned factors to make a decision that is fruitful for both the company and the user.
Siya Carla is the Solution Consultant at Finoit Technologies, a reliable software development company. She keeps researching on the new trends in the IT industry & help Finoit to be vocal about its capabilities as a successful java and .Net development company.