The major problem for a startup is to stand out among other competitors. But how can you do that and still be originals? Others already use social media and post awesome photos and stories on Instagram, attracting more and more followers every second.
But what if I told you that you can achieve all that within a matter of 2 to 4 minutes? How you may ask? By opting for using video marketing for your startup.
According to the recent stats, 90% of people are influenced by product videos when making purchasing decisions. Indeed, watching a video about a product might be the most informative way to get familiar with the brand. The only thing you should figure out is how you want to present your startup and which platform you should choose.
Let’s figure out together, how to use video marketing to promote your startup.
1. Opt for a Simple Platform
Keep up with the trends: having your commercials on TV is not cool anymore. Although it’s a good old conventional way, it’s not the best for a startup.
With your startup business, you need to opt for something that is rather simple and yet popular among big audiences. While the majority of the advertisements today are placed on the Internet, that’s where you should search for an appropriate platform.
The best place for startups to launch a video marketing campaign is YouTube. It’s a very versatile and startup-friendly platform, where you can put to life your craziest ideas.
Moreover, according to the Animoto statistics, YouTube is one of the most used platforms, with:
- 43% of baby boomers;
- 58% of generation X representatives;
- 72% of millennials, and
- 82% of generation Z representatives (teens).
As you can see, you can reach different audiences on YouTube, and it’s a very good exposure for a startup brand. Besides, using YouTube as a platform is a low budget content marketing idea that won’t require a lot of financial input.
2. Get the Idea Who Your Ideal Viewer is
Knowing your target audience is halfway to success. That’s why it is essential to identify your ideal viewer who can get interested in becoming a loyal customer of your business and a follower of your content.
Jennifer Peterson, a content marketing manager at Best Writers Canada, shares the essential steps you need to follow to create a detailed customer profile:
- Study your target market. Get a general idea of what your target market is and how the goals and objectives of your startup company coincide with the needs of your target market.
- Identify your niche. From a general idea of what your target market is, go to a more specific detailed research to get the idea of what niche you want to target. This will be a specific group of people with some distinctive features like families with children or people living in a specific location (it depends on your business objectives).
- Create a customer profile. Take one fictional person, describe their age, gender, financial and social status, etc. You can take into account anything that is relevant to your business objectives. As a result, you’ll get an ideal customer you will target in your marketing videos.
3. Write a Script
You definitely need a script for your marketing video. Being a startup owner, you need to approach everything is wisely, you cannot allow yourself to be chaotic.
Having a script for your marketing video will give you a blueprint you’ll follow on every stage of the video production process.
Creating a script has a lot to do with creative writing. Anita Ward, chief content editor at Canada-Writers.com shares these script-writing tips that will definitely work for startup owners:
- Create a simple outline first. If your idea about a video script is too general, you can start from a simple outline and then elaborate on every particular point.
- Edit along the way. Break your work into meaningful chunks and edit them as soon as you notice something that won’t work for you. If you get some good ideas on the spot, write them down immediately. Spontaneous ideas usually work out amazingly.
- Always proofread. If you have a team working for you, you don’t want them to film a video, a script for which has been left with embarrassing mistakes. Proofreading isn’t something overwhelming. Turn on your computer, go to your browser and use online tools to speed up the process.
4. Choose Video Content Types
There are various content types that might or might not work for the needs of your business. So, depending on the values and objectives, select video content types that will work for you and will successfully promote your startup.
You can choose one or several from the following:
- Your brand’s story: sharing a story of how you can up with a business idea, what resources you needed to implement it. This content is very inspiring and will definitely attract a lot of viewers. Besides, you’re being honest and humble about your business experience, which is always a big plus.
- A “how-to” video: depending on the services your business provides; you can include how-to videos on how your customers can benefit from your products/services even more. Such practical videos are always necessary as they show how much you care about creating a positive customer experience.
- Testimonials: this type of video content is a great way to keep your previous customers engaged and attract new potential customers. According to Rocketium, 92% of customers rely on peer recommendations over ads or independent media information.
- A podcast: it’s a form of content businesses often skip on, but customers always wait for. Indeed, having a podcast can benefit your startup a lot, as you can both speak about some very interesting business-related issues and communicate with your customers.
5. Choose Who Will Work on Your Video Content
Of course, you can always create a script, shoot a video and develop a video marketing campaign by yourself. Although, I need to warn you that it’s a lot of work.
Depending on your budget, there are several other ways to delegate video production for your video marketing campaign:
- Having your team to manage video content. Nothing is more satisfying than working with the people you can trust to create the best promotional videos for your startup. Besides, it’s a great way to bring your employees together and become a great team.
- Hire an agency. Again, if you have the necessary finances, you can hire a professional agency to shoot a video for you and develop a marketing campaign. However, you need to collaborate with them on every stage of video production to make sure that everything is executed according to the objectives and values of your business.
- Working with the influencers. Influencer marketing is the latest trend on social media. According to the stats, 70% of teens trust influencers more than celebrities. As you can see, influencer marketing is a serious option to consider. A lot of influencers have YouTube channels, where you can collaborate with them and have them represent your brand. The only thing to add here is that you need to treat an influencer like a business partner. You don’t want a reputation of a brand that was disrespectful towards an influencer, otherwise, you’ll get bad publicity all over the Internet.
Video marketing is a powerful tool for promoting your startup. It’s always engaging and draws the attention of big audiences. The only thing you need to remember is to stay true to your story and cherish it when creating a promotional video. Viewers on the Internet really appreciate brands being humble and genuine.
Amanda Sparks is a professional marketer and blogger for websites like GetGoodGrade and TheEssayTyper. She is passionate about developing innovative and customer-friendly solutions for brands. You can follow Amanda on Twitter.