Editor’s note: This is a guest post by Lizzie Weakley, a freelance writer from Columbus, Ohio.
Not so long ago, drumming up business meant advertising directly or using word of mouth. The internet has brought some changes in that respect. Online presence has become the bread and butter for digital marketers. If your company doesn’t have any visibility online, then you are in the dark ages. Before a marketer can even think about bidding for keywords, a business must have an online exposure. Any advertising strategies you implement online are meant to enhance your research. The online platform is saturated with audiences of varying tastes, cultures, behaviors, and purchasing powers. Exposing yourself online means getting access to all these potential consumers. However, there is a line between an online presence and a positive online presence. Your visibility online, whether as an individual or company, is a reflection of your image. Audiences only have the information they find online to gauge you by. It means that if it is not positive, then the perception won’t be either. Online reputation management has become a vital part of maintaining an active online exposure. By reading the variety of online reputation articles present online, you can learn more about how to keep our image clean online. Some of these practices can help.
Just creating social media profiles is not enough to make an impact that benefits your branding. One luxury the internet affords is that you can communicate with anyone across the globe with access. Whether you are building a personal or company brand, interacting with the right people is half the job. Social networks have many groups and forums that you can participate in for an enhanced online visibility.
Having online contacts is perfect for your exposure but keeping them current is even better. Communication through the internet is instantaneous, so make a point of staying up to date with your connections. You can make new networks through the ones you already have. For an individual, online profiles act as your resume, so they can work for or against you, depending on how current they are.
Don’t just join groups; contribute as well. Providing expert opinions or tabling forum topics will get you very far in terms of online reputation. Engagement online increases your visibility, especially if you are doing it on industry specific sites. It is an easy way to establish yourself as an authority in a particular area.
Handle Negative Criticism Positively
It is highly probable that you will receive some negative insights regarding your brand. Having such comments or reviews floating out there does significant damage to your online reputation. The trick is not to dismiss them but to address them appropriately. Acknowledging that you have received the criticism and are working on improvements is a good way to avoid recurring trouble. Ignoring negative reviews doesn’t make them go away automatically.
Be Careful with Posts
Posting unflattering content is a common mistake that you can avoid by exercising extreme caution. The minute anything goes online, someone will see it. It doesn’t matter how long embarrassing photos stay on your website; someone is bound to get hold of them. By utilizing online reputation services, you can remove harmful content from your site to prevent the wrong people from using it against you. Even something as simple as incorrect grammar on a guest blog post can tarnish your professional reputation.
These are a few hints that can boost your online exposure and help you to maintain a reputation that you can be proud of. Taking care of your online visibility is a task that deserves dedication and caution. Strive for an online reputation that says the best things about your brand; personal or professional.
Author-Bio: Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball. Twitter: @LizzieWeakley; Facebook: facebook.com/lizzie.weakley