There was never a better time to be a freelancer than now. The internet has become a necessity, it has been part of every household for a very long time now. This all can be said for social media as well. However, you’re not the first person to figure this out. The competition will be tough, you need to understand this.
There are a lot of people who get just how amazing it is to be a freelancer, to be free. There is a sense of excitement and adventure that follows the lives of freelancers, and it’s addictive. No boss, no shackles, total freedom. This also means you will face certain challenges. If you want to succeed in the world of social media marketing as a freelancer, you should read the article below. It centres on developing your character, your business, and your trade.
Willpower and organization
The greatest advantage of freelancers is also its greatest curse – complete autonomy. Nobody will be standing next to you, check on whether you’re doing your work or not. You will have no external support or structure for your work. A freelancer gets a task, and then he or she needs to finish it on time, and finish it right. High quality, and on time – that’s all you have to do. And therein lies the problem.
When you work at a nine to five job, you basically know when you have to get up, when to go to work, when to go to sleep. As a freelancer, you make your own hours. This can lead to a deadly spiral that can mess with your sleep schedule, your diet, and can lead to a couple of nasty all-nighters. You need to develop willpower, and stick to the schedule you set yourself. Learning how to resist temptations is paramount.
Also, know that you will invariably fail. You will face obstacles, and you will get discouraged. Know that by overcoming these situations, you will just get out stronger. Unlike regular jobs, the falls will be harder because nobody will bail you out.
Structure and flexibility
Flexibility is also an amazing feature of freelancing, but it’s a double-edged sword. You can make your own hours, and can choose when to work, and when not to work. However, this also means that you will invariably end up working on the weekends, and quite often working in the evenings. You need to learn how to handle this type of flexibility, how to enjoy it while it lasts, and how to handle it when it gets overwhelming.
Your work structure will also be your own. How you schedule your time, how you process things, your paperwork, accounting, any benefits you pay – all this falls on your shoulders. Now, for many this is not a burden, but a blessing. However, it takes some getting used to.
Get out there
Networking is key for any freelancer. However, for social media marketers, you need to make networking a regular part of your work. When you work for a regular company, you will always be in contact with people in your field. You actually won’t be able to avoid it. However, as a freelancer, you will need to make an effort.
And of course, networking is vital for finding work as well. You can work with anybody, from the best personal injury lawyers in Sydney, to the clients they themselves represent. The point here is that you are not bound to any one client, and your job does not depend on the whims of your company. If you don’t trust a client, you can just drop him. Visit seminars, clubs, trade fairs, just get out there.
You should also work on your own social media following. Build your own page, become an influencer (or strive towards becoming one).
Get the right tools for the job
Another thing you will need is a proper payment system. You will probably deal with a ton of different people, from different areas. Social marketers in general deal with clients from all areas of the world. Proper online payment solutions can do wonders, and make your life much simple. They are simple to use and are very safe.
Next, you need to educate yourself if you want to be ahead of everybody else. While this is true for people in regular nine to five jobs, it matters twice as much for freelancers. As far as social management tools go, you should get things like scheduling apps, analytics, and something that can help you manage multiple clients. Things like Social Report are good, as are Buffer and Agorapulse.
If you want to make it as a freelance social marketer, you need to work on a couple of things. First, you need to develop your character – discipline and self-organization are key. Next, build on your skills. Work on them, get the right tools for the job, and improve yourself. Finally, understand that you need to get out there, and meet people. You need to let your voice be heard if you want to get clients and succeed as a freelancer.
Alexander Hunkin is an Australian based startup advisor with in-depth experience in growing business. His meaningful and strategic advices have helped in setting and growing many startup companies in Brisbane and Perth. Alexander is also a content creator for different niches. The top ones are business, career, finance and marketing. He aspires to share his experiences and is always on the lookout for the next opportunity to enhance his skills. When he isn’t busy working, you can find him cooking exotic meals, scuba diving and cycling.