Editor’s note: This is a guest post by Emily Benson, a WordPress enthusiast and a Web Developer. She is currently employed at HireMagentoGeeks Ltd. and managing all HTML to Magento conversion projects. She also loves to write WordPress and Web development related tutorials.
If you operate a Magento E-commerce site, it is important for you to convert your site’s traffic into leads or conversions to stay afloat in E-business. Many times, despite having a well-designed Magento site with a wide range of products and services, online business owners fail miserably to generate leads. Actually, poor conversion is a common problem faced by a number of E-retailers. If you really want to improve conversion rates on Magento, you need to take care of several aspects of your site with ultimate attention. Here are 11 tips, using which you can increase the conversion rate of your E-commerce site in an easy way:
1. Use Quality SEO Tactics
Quality search engine optimization is the first and foremost condition to increase traffic to your site and improve conversion rate by leaps and bounds. There are several ways to optimize your site not only for Google (and other search engines), but also for site visitors. This means, the available content on your site should make sense. Your site should have a clear hierarchy as well as text links and every page must be under the user’s reach via one static text link. Relevant keywords are necessary components of search engine optimization, which help you to improve your site’s visibility in Google and conversion rate, both. Google offers a keyword tool for determining the most suitable keywords for your website. As soon as you have a list of keywords to use, you should place it properly in your Meta Data and content. Use sitemaps (both HTML and XML) on your website as it allows search engines and users to navigate through your site easily and find the products and services. Magento offers a Sitemap for your site and update it automatically when your online store makes progress. If you do quality SEO and make sure that your e-shop ranks on the first page of Google and other search engines, it improves your site’s traffic and conversion rate up to a great extent.
2. Quality Contents
Quality contents and SEO go hand to hand when it comes to promoting your site. But, in case of an E-store, never assume that only detailed and attractive product description on your site will attract online buyers and motivate them to purchase products they need. Your site should have quality contents which include articles, data sheets, event notifications, testimonials, community forums, endorsements, photos, blogs, videos, reviews, etc. Contents displayed on your site must educate your site visitors about your products and services and inspire, entertain, and convince them effectively to make transactions on your site. You need to use keywords in product descriptions to improve the ranking of your site in Google and other search engines. Add product photos (taken from different angles) so that your site visitors aren’t left guessing about what they’re interested in buying. As your site visitors can’t experience your products physically, so, your site visitors will make purchasing decisions based on the contents you are displaying on your site.
3. Host Magento store on a dedicated server
Speed matters a lot in E-commerce business as online shoppers will relinquish your site immediately if it takes too much time to load (even if your site is well structured with attractive design and features). You need to host your Magento store on a dedicated server to keep it live 24*7. When you use dedicated server for your site, it loads fast on all electric devices, keeps your customer’s data safe and prevent your site against all types of online security breaches. When customers find your web portal free from any security threat, they tend to visit your E-store many times and make the maximum number of transactions at frequent internal.
4. Proofread content properly
For E-commerce websites, trust and credibility matters a lot. When online visitors find spelling or grammatical errors on your site’s content, a bad impression (of your site) is created in the mind of shoppers which hampers your sale vastly.To avoid this, focus and improve the content of your site and make sure that your website represents you, your business, products and services to online shoppers without having any mistakes. This helps you to generate trust among your customers and they love to buy from your E-store many times.
5. Be simple
When you operate an E-store, you need to be specific and introduce your visitors about what you are selling as they will leave your site immediately if they face problems in understanding your business and how to use your site for placing orders. So, just be simple and design your site in such a way that users can easily find (on your site) what they are looking for. Pay special attention to your site’s homepage, page titles and taglines.
6. A toll free number on your E-store
There are numerous online shoppers who need consultation over the phone in order to understand basics, features and specifications or products you have displayed on your E-store. So, just have a toll free number on your site so that customers may contact you easily, clear off their doubts about your products and make buying decisions easily.
7. Enable Live Chat
A website with live chat facility allows online shoppers to communicate with sales person while placing orders for products and services. When a customer has questions about your products, you need to talk to that customer immediately, remove his/her doubts and convince him for making orders. Live chat also helps you to introduce your business to your prospective customers in an easy way and make them a loyal customer for good.
8. Make shipping charge reasonable or eliminate it completely
Charging for shipping is a conversion killer as most of the online shopper abandon their decision to place orders for products and services when they come to know that they are going to be charged a considerable sum as shipping charge (in order to receive goods they have ordered). To address this issue, you need to make shipping charges minimal or provide your products with no shipping cost. In fact, unfair shipping costs force people to slash online shopping and go to brick and mortar shops for buying products and services. If your store provides products and services with no shipping charges, it will result in better conversion rate.
9. Tackle shopping cart abandonment with high priority
Shopping cart abandonment is the worst nightmare for any online retailers. When a potential customer starts a checkout process for placing an order, but leaves it without completing the purchase, it is termed as shopping cart abandonment. It is calculated by dividing the total number of completed transactions by the total number of transactions that were commenced on your site. If you want to tackle shopping cart abandonment rate on your e-shop, make the “check-out” process smooth and simple, assist your customers when they place orders. This will help your customers to complete the purchase order and will generate more conversions for you.
10. Different payment options
Your online store should offer the user a reasonable selection of methods of payment because everyone has not a credit card/debit card. Make sure you take payments through various means such as online transactions, shopping apps, third party payment potions, etc. They will help more and more customers to shop online on your e-store.
11. Reach out your targeted audience
For the success of your E-store, you need to find out your target market and reach them out as far as possible. In order to allure your customers and boost your sales, you need to launch sales campaign for various products from time-to-time and offer discounts on newly launched products and services. This helps a lot to improve the conversion rate on your website.
Conversion matters a lot when you operate a Magento e-store and crave for success as an e-retailer. By implementing above mentioned tips successfully, you can make your e-store a first choice among online shoppers and make maximum leads in a short duration of time.
Emily Benson is a WordPress enthusiast and a Web Developer. She is currently employed at HireMagentoGeeks Ltd. and managing all HTML to Magento conversion projects. She also loves to write WordPress and Web development related tutorials.