With all the blogs out there, it’s easy to get overloaded with information and can be difficult to know what you should be reading and which resources are genuinely going to help you and your online business to grow.
For this week, we decided to make things easier for you and list some of the best blogs focused on e-commerce that we follow.
We chose the blogs below based on their expertise and how actionable their content is in helping your business. We’ve also learnt a great deal ourselves from these sources and believe you can as well.
Here are seven blogs every entrepreneur should religiously follow.
The #1 subscribed e-commerce blog is managed by Linda Bustos. Get Elastic covers a broad range of e-commerce topics which help any entrepreneur grow their online business. You’ll find articles on best-practices, digital commerce research and how-to guides.
Must read: Why Mobile Matters Most to Millennials
Shopify’s blog is one I read very frequently. Filled with in-depth guides to help e-commerce businesses optimise their marketing efforts and increase sales. The blog also shares the stories of their users to provide inspiration to others looking to set up their online shop.
Must read: How We Built an Ecommerce Business from Scratch and Generated $922.16 in Revenue in 3 Days
Optimizely is a platform to help you optimise your website. Their blog focuses on A/B testing and conversion optimisation guides – ideal for e-commerce websites to identify what they could change to increase sales.
Must read: 71 A/B Testing Ideas
While KISSmetrics mainly focuses on SaaS businesses, they publish some interesting articles on e-commerce. The KISSmetrics blog is very numbers driven and you’ll find guides on getting the most out of Google Analytics and how to analyse your data to better understand your customers and make informed decisions.
Must read: Getting Valuable Marketing Data Out of Google Analytics (Infographic)
For research studies on e-commerce usability, the Baymard Institute is a must-follow. You’ll discover studies on how to optimise your checkout process, and design your online shop to create an enjoyable shopping experience for your customers. All of which focus on helping you attract the most sales.
Must read: How to Recoup 30% of “Card Declined” Abandonments
Founded by Vitaly Friedman and Sven Lennartz in 2006, Smashing Magazine has grown to become one of the most popular websites for web designers and developers. They cover a wide range of topics which help with the design aspect of your e-commerce store such as UX, graphic, coding and web.
Must read: An E-Commerce Study: Guidelines For Better Navigation And Categories
Managed by Siddharth Bharath, the LemonStand blog is all about e-commerce growth hacking and conversion optimisation. From growing your social media following to optimising your product photos for search engines – you’ll discover cost effective methods to accelerate the growth of your online shop.
Must read: How to generate word of mouth marketing for your e-commerce business
What about you? What’s your favourite e-commerce blog?