Establishing a brand in the eCommerce realm is a tough task in today’s competitive arena. Each business is struggling hard in the marketplace to save a desired web space and a good online presence. Sensing the same, Magento eCommerce development is diving deep to inhale the smart trends that can help you gain eCommerce SEO ranking in an easy way.
Search engine optimization is nothing but a set of refined activities that can assist in getting a website rank higher in the search engines. As a result, a website will naturally appear at a fair place in the result pages instead of paying for an optimal position.
There are innumerable aspects that play into SEO ranging from page content to the site structure. One can start from technical SEO and link building and then move forward to the further details that can bring you more targeted traffic.
Let’s explore some necessary elements of the SEO checklist.
Perform Exclusive Keyword Research
A good keyword research is the crucial step for search engine optimization. The list of keywords you choose highly affect the technical SEO. It means the site architecture and URLs makes the use of your relevant keywords to put them into limelight.
It is advantageous to use tools like AdWords Keyword Planner, Google Auto-complete to get a list of phrases and keywords that people commonly use as the search terms.
Competitor analysis is another important tactic with which you can find out the keywords that are targeted by different competitors, both organically and through paid advertisements.
Do Not Follow Keyword Cramming
It is good to include the main keyword of your product in the description. But, you should not add them forcefully where it does not fit.
Your content must flow naturally and not merely be a vehicle for keywords. Likewise, it is a big no to throw a list of keywords at the bottom of the page.
Try To Get On The Blog
When you regularly write relevant content on a blog, it will create good impact to your business. You can get everything whether it is to improve your SEO by a constant stream of fresh content on the website or better sales through increased shopper’s trust.
A good practice is to blog about your freshly arrived products, tips on how to use the existing products and the ways to get the most out of what you sell. Writing on the recent industry trends is also imperative.
Insert Customer Reviews
If you will add customer reviews, search engines treat them as a fresh web content and a source of engagement. Above all, they will dramatically influence your ranking.
Customer reviews also contribute to the improved user experience by adding third-party credibility to your business. One can utilize Schema.org language with a motto that your product reviews, stars and their count will appear on search engine’s results pages.
Improve Domain Authority
The good content is the pillar of your success and it needs to be informative plus engaging enough so that target audiences will show interest in it. Data like Infographics, videos, slideshows is created to pump out your targeted keywords.
When your content is optimized for keywords, you can see your store ranking jumped to a higher level. Along with it, it is advisable to make necessary marketing through social media sharing. It can extend by participating in several discussion forums and comments section. These external links help in link building and hence improve domain authority.
Domain authority is a score value given by Moz which identifies how good a website is raking on search engine result pages. It describes the relevance of a website for its area of interest.
If you use, website breadcrumbs, it will be easy for Google and your customers to understand the genuine parent-child relationships when products and product categories are considered.
It is like a roadmap with which search engines can easily crawl and index your website. This tactic also boosts your user experience and ranking with minimal effort being made.
Use Canonical Tags
Canonicalization, known as canonical tagging, informs search engines that a page URL is a default master page. This seems important when you have pages with multiple URLs. Like for say, your home page or blog listing pages. Here, canonical tags can easily switch the SEO credit from duplicate URLs to the default page which you want to rank. It is a crucial aspect that largely impacts search engine rankings. HubSpot recently discovered a new way to add canonical tags directly in the COS and blog posts. This has resulted in an easy tag implementation for both SEO experts and novices.
Optimize Your Site Search
Site search is an essential website feature that affects the way a customer finds products at your store. It is good to place those keywords into your product pages which have high internal search volume into H1 & H2s along with body copy and meta descriptions.
This will certainly result in the keyword focus and better product placement within Search Engine Results Pages. You can also enable the site search feature in the Google Analytics by moving to”View Settings” under “Site Search Settings”.
After that, enter your search parameter query as per the eCommerce platform you are using. The search terms can be reviewed later under Behavior – Site Search section in Google Analytics.
Activate Rich Snippets And Knowledge Graphs
It is beneficial to give detailed product information to the search engines to display including price, availability and review ratings. Google and other search engines are proactively working towards rolling out new formats for search results. Sites that are the part of Rich Snippets and Knowledge Graphs are more likely to be clicked by the visitors.
If you are featured in this part of SERP, it will help attract clicks and in turn more visitors to the page. It is good to use Structured Data Testing Tool by Google to see if your pages are effectively using the Schema.org markup formatting.
Embed Videos In The Product Pages
If you feature a video, there are 53% more chances that your page will get a front-page Google result. A basic human tendency is that people love videos and there is a high probability for more click through in your video-containing pages.
Studies have proved that 85% more people will buy the products in this situation. Here, you don’t need anything fancy in Magento web development to highlight yourself. Simply describe your product along with the process of its usage so that it will appear like you were selling something to someone in person.
Treat All Kind Of Site Errors
Being a site owner, one must keep his site clean. Google Search Console, an important Webmaster tool can do continuous monitoring of different site elements. It includes site errors like broken links, sitemap file error and indexed 404 pages.
It is not necessary that all errors are treated in the same way but they can be resolved in the easiest way. This in turn helps Google bots to index your site and offer a fair search engine ranking.
What to Conclude
The algorithms of Google will keep on changing to decide the ranking of any domain. So, it is a smart move to be flexible enough and keep an eagle eye on what is going on in the custom Magento development market. Like what are the major updates or what your competitors are following. This can be a major factor in taking next step. And, for this time, this post can help you to a greater extent. Keep reading.
This blog post has been penned down by Paul Schroer who is an expert Magento web developer and writer at PSDtoMagentoDeveloper. He loves writing technical articles about the ways one can opt to make his eCommerce website feature-rich so that it can rank higher in the search engines.