Editor’s note: This is a guest post by Kate Simpson, a freelance blogger.
Marketing is an important thing to consider, especially when you are paying close attention to your budget. When that happens, free or inexpensive alternatives are the obvious solution. Marketing doesn’t have to cost a lot of money.
You have many effective and affordable solutions to choose from, and when done properly, can really help you market your business. Read on for 7 simple techniques that are both easy on the budget and that you can start using right away.
This is one of your best money saving options and is completely workable for your budget. No matter how much you have to spend, a solid content marketing plan can bring you a lot of traffic, much of which is free. Writing can be harsh, so professional teams of writers like Assignment Masters are a great solution to every “copy challenge”
If you can write, you can publish your own articles without paying anyone and turn a profit. If not, try “article syndication,” which you can do at no cost, but will drive lots of traffic to your site.
Creating a social media account for your business is a free and easy way to share photos, news and updates with your customer base. Each post you add is increasing your marketing without costing you anything.
When you grow your social media following by hundreds of thousands of people, you have a marketing strategy in place that is free and easy to keep up with. Now that your followers can also share your posts, you can continue marketing every single day without any effort or money.
Coupons and Discounts
Any small business will benefit from using discounts or coupons to save some money. Many people are resistant to print advertising these days, but you will often find that you can discover ways to save money or clip coupons to help you stash some cash in your coffers.
You can easily find discounts online as well. A variety of web hosting services are a great way to find and offer discounts as part of your marketing plan. If your marketing budget is small, it only makes sense to seek out any discount you can find.
Infographics are great because people love reading them over a printed article because they present the pertinent info in a fun way. By creating infographics, you can drive free traffic to your website. As a bonus, infographics tend to be shared often so that’s an effortless way to get the word out there.
Once you have created a variety of in-depth infographics with your name and logo at the bottom, you can approach niche blogs about sharing them on their website for you. Create your own infographics and you won’t have to spend a dime.
Getting started here means joining forums that have to do with your business. You can answer questions and then direct the readers back to your website for more information. This won’t cost you anything, but gets your name out there and introduces your expertise to other forum members.
When possible, use your business name as your signature. When not, sign off on your comments with the exact way your name looks on your website.
By creating and posting videos online, you create a steady stream of traffic that sees your small business while only having to do the work once. Choose from sites like YouTube, Vimeo and DailyMotion and upload your videos there. Try to get your postings to rank because that helps them stay at the top of a search list for longer periods of time.
The great thing about online videos is that they often pop up with a simple SEO search. In addition, many video sites bring up related content so when a viewer is watching something similar to your small business, your video may come up as recommended watching. In today’s age, video marketing is very lucrative because you can get passive traffic for years and because more and more people prefer to see things in video rather than read them in text.
Despite the challenges of owning a small business, you’ll be amazed at the payoffs that a little time and effort will get you, even when you have a small budget.
Many of the richest people in the world started out with little to no money. Theirlack of money didn’t stop them and it shouldn’t stop you either.
Author bio: Kate Simpson is a freelance blogger.