So you create an incredible marketing strategy for your brand. You decide to branch it out all over social media platforms, and you include email marketing in the mix. In addition, you engage in guest blogging.
What’s the purpose of this?
It’s all about attracting people towards your website. You may be linking to blog pages in the articles you share, but the main purpose is to get your audience at the homepage because that’s where the biggest commitment occurs. That’s how they get informed about your business and decide to take action.
The first thing you think of when creating a homepage is design. Of course; the design is important. When a visitor lands at your homepage, they should get the sense of your brand. The logo, the choice of colors and patterns, the alignment of text… everything matters.
But you know what else matters? – The content itself. It’s what keeps a visitor at your website and triggers their interest to explore it further.
How do you make that aspect as close to perfect as possible?
Come Up with the Perfect Headline
Do you know what information people are looking for at your homepage? They have a single question: what’s this business about? If they see the brand name for the first time, they want a clear headline that describes your business. Simple. Catchy. Effective.
The headline should describe the website’s purpose, as well as its most unique advantage or feature. If, for example, you’re selling tea, the headline can be something like “Bringing original tea flavors to your doorstep, anywhere in the world.”
Such a headline works because it’s clear and it describes the purpose of the website. However, it also shows its unique aspect: worldwide delivery.
When writing the content for a homepage, the most important thing is to stick to the purpose of the entire website. What is it about? What do you want your visitors to find out about your website when they land at the homepage?
If you check a page of a successful online service, such as Booking.com for example, you’ll notice it’s pretty minimalistic regarding content. Still, even if you don’t know what the service is, you get an instant answer from a single look at the website. “Find Deals for Any Season – From cozy homes to funky city apartments.” That’s enough for you to understand the purpose of the website.
This example teaches a valuable lesson: visitors don’t want chunky text at a website’s homepage. Save that text for the other pages. This page should be sleek, clean, and self-explanatory.
Expand the Headline through Short Explanatory Text
The headline may capture the entire essence of the website, but it won’t provide all the information a visitor needs.
You should get a tad deeper into details, so you’ll really introduce people to your business.
This brief text will catch on the headline and continue in a natural flow. It won’t be a block of text. It’s just an extension of the headline, like in the example of Booking.com that we mentioned above.
“Find Deals for Any Season” is the main headline. “From cozy homes to funky city apartments” is the detail that adds to it.
Make It Flawless
No matter how much content you feature at the website, it has to be absolutely free of grammar and spelling issues.
Even if you’re offering something that has nothing to do with language, language is still important. Would you buy light bulbs from a website that doesn’t spell the term correctly? Some people are serious about language. If they see your instead of you’re at your homepage, they will immediately label the business as a failure. They will assume you didn’t invest enough in hiring a good writer and editor, and they will be right. That’s not how a serious business deserves to be presented.
The experts from EssayOnTime claim that nowadays it is so easy to improve the content in terms of grammar and word use due to free resources that there can be no excuses for not doing that.
Lead Your Visitors to All Categories of Your Website
Some of your visitors will want to see the products. Moreover, they will be looking for a particular category of products. Others will want to check out your blog. Some will be after the terms and conditions.
All pages of your website should be accessible through the homepage.
That’s why you must feature a detailed menu with navigation links. But make sure the menu is not chunky and it doesn’t take up the entire page. It should be quite minimal. There are tons of ways to create nice drop-down menus that don’t overwhelm the design.
Include a Call to Action
The call to action invites people to do what you want them to do. Do you want them to make a purchase? Go through the articles at your website? Subscribe to the email list?
If your business is good and it’s being represented well through the homepage, the visitor will want to do those things, too. But they want you to make it easy for them. They should be able to get to the product pages, make a purchase, or subscribe for emails with a single click of a button. Give that button to them! Think of a catchy text to go along, so it won’t look boring.
Update the Content on a Regular Basis
So you design the perfect homepage and you write great text for it. Now what? Do you just abandon it?
Of course not!
This is the backbone of your entire website. You don’t want the visitors to get bored by it. You don’t want it to get outdated. You want it to be competitive and continuously engaging.
You’ll probably think about updating the design from time to time, but what about the content? It needs some freshening up, too.
The homepage is one of the most important elements of your entire website. Content is one of the most important elements of the homepage.
Do you see the connection?
Without good content at the homepage, you’re not representing your business well. So work on it!
Discover what your audience wants to see, stay creative, and keep updating the text. That’s the recipe to a successful homepage.
Serena Dorf is an enthusiastic content writer in Los Angeles. She is thirsty for knowledge and is always on the lookout for amazing writing tips to share with her readers. In her free time, she is reading classic American literature and learning Swedish. Feel free to connect with her on Twit