E-commerce business struggles to provide a personalized experience to each of their customers. On one hand, there are rising customer expectations on every second and on the other, there is an increasing number of challenges to provide a doubtless an amazing buying experience. To bring the balance in both its time to hit up to a new innovation.
Every day the numbers in the launch of e-commerce websites or applications are eye bobbling increasing but to provide a personalized buying experience is way too difficult to achieve with the human effort alone. But the innovation is not just limited to have an online store – it is much more beyond it. E-commerce thankfully is banging at the most recent technology – Chatbots with the concept of Artificial Intelligence.
Chatbots can be effectively used by e-commerce business nowadays to provide an effortless buying experience for shoppers and stalkers, making them more satisfied than ever. There are multiple ways of using chatbots for your e-commerce solution – hereby listing the smartest and efficient ones.
Think of the prime issue in any of the online business – Answer will hit to the complaints in getting engaged with the customer and serving them with the best possible solution. It helps one to get the solution without hustling or getting awaited for a long while. It helps to engage in a better manner between the customer and the seller or the platform holder.
The customer also stays updated with the latest arrivals as well as can complain about any faulty products or can get quick information regarding any of the product description. This makes the interaction transparent and allows the customer to seek better gains for money. Even the confusion regarding the new offers can be resolved instantly using Chatbot. Chatbot let the business overcome the major limitation of Round the Clock assistance. Chatbots can serve up to any number of customer requests and resolve the customer’s queries at any time and in any language. Imagine your customer receiving their response via chatbot in their personalized native language.
To Manage an Online Store
For interacting with customers, chatbots can be programmed to keep track of your inventory, letting you and your customers know that you may launch of a particular item in some duration on your online store. This surely creates an aroma of hype and excitement for the new items coming soon. Similarly, they can also be programmed to let a customer know that the product they were looking for has arrived back in the stock. Further, it also allows managing the warehouse of the store by keeping a track on the items which have to be reordered or complaint about the present defective products.
As a benefit to business operations, chatbots provide a helping hand, saving your time and effort in managing your e-commerce store. Facebook Chat is a great example of this. Last year, they announced that through the Messenger, Facebook can safely and securely take a customer’s payment details. Your most sensitive card information is well secured through the transaction is via Chatbot.
Boost Marketing Strategies
The chatbot is programmed to respond carefully to the marketing and query messages, where you will have the opportunity to provide customers with personalized push ads based on their wish list. If the chatbot is developed wiser enough to respond to the customer as per his mood – this would be like more significant than any human responder.
Further, chatbots can also act as a robotic data analyst, collecting consumer data points and requirements, by keeping the track of the most common customer queries. This gives businesses the chance to capitalize on this information, either by making product or service adjustments or pushing more informative messages through a targeted content marketing campaign with the relevant responses to the queries.
Improvise Customer Services
Chatbots present many advantages to businesses looking to expand their operations by saving money in customer service.
Live chat apps can provide a cost-effective alternative to help you cut down on team resources for customer services and provide an excellent service to the customers by tracking customer contact histories and the purchase log to understand the queries regarding the shopped product efficiently.
For example, a Chatbot can easily have a conversation about returns and product exchange terms and conditions. Also, for companies trading overseas, the use of chatbots in customer service can provide help in difficulties such as language barriers.
Provide help by Channelizing Conversions
Offering your e-commerce customers a highly personalized experience of the website with the addition of a Chatbot can help guide consumers down the sales customization, and ultimately influence their buying decisions.
Chatbots can act like a complete source of product knowledge, providing support to customers who have questions or hesitations on the way to the checkout page. From each interaction with a customer, the program will continue to learn to provide higher quality customer interactions over time.
Clothing brand H&M makes good use of this by providing live fashion recommendations through its Chatbot application. By questioning customers about the styles they’re into this season, the app ‘gamifies’ aspects of the sales process, making online shopping fun for customers who may not be sure what they’re looking for.
To advertise your Chatbot via Facebook Messenger
Messaging apps have exploded in growth — even overtaking social networks in terms of monthly active users. Facebook Messenger alone now boasts more than 1.3 billion users. Here’s a snapshot of Messenger’s growth since it launched as a stand-alone app in 2018.
It’s not just the sheer volume of users that make chatbots a MUST for eCommerce businesses worldwide; there are plenty of reasons brands are getting excited about bots, including:
- 80% of adults and 91% of teens use messaging apps (including text and SMS) every day
- 53% of people who currently use messaging apps to interact with brands are more likely to shop with a business they can message
- Over 8 billion messages are exchanged between people and businesses on Messenger each month
Those numbers sound nice, but what’s even more exciting is that real-world eCommerce businesses are having incredible success — and making money — using Messenger bots.
For example, Sephora has seen an 11% jump in booking rates through the Sephora Reservation Assistant bot and SnapTravel noted more than $1 million in hotel bookings in less than a year using their bot.
Solutions to Queries
The chatbots are also designed to function according to the queries. You can simply type your query and get a quick response. Bot Burger was a simple bot experiment that helped deliver burgers to people in Paris on Friday. Users could order burgers directly from Messenger without needing to visit any other website.
The team built a bot for this experiment because it was quicker and much cheaper than building an app. The Facebook Page associated with Bot Burger had a large, highly engaged audience, which acted as a perfect user acquisition channel.
Conversations with Bot Burger could be started directly from a Facebook Ad, a Facebook post, or recommendations from friends via a “share” option within the bot. Users ordered burgers by tapping buttons and options in the app or via natural language processing. Users could quickly reorder using single tap, enabling them to send their previous order to the same address as before.
Chatbots provide an incredible opportunity for you to grow our business. There are many reasons why e-commerce businesses should consider bringing chatbots into their operations. From making your day job easier with automation to providing you with stacks of audience data to analyze, chatbots are becoming more and more of an indispensable tool for e-commerce.
Working as a manager at a software development company Tatvasoft, Vikash Kumar also likes to share his technical insights on different aspects on Artificial Intelligence, Ecommerce Business and many more.