Editor´s note: This is a guest post by Joseph Payne, marketing manager at CouponsMonk.com
The fashion industry has undergone an absolute revolution. Nowadays consumers describe expediency by being capable of browsing a full variation of items through apps, mobile devices, desktop computers, and laptops, in stores; also approach consumer-generated content [CGC], and at last, select the excellent delivery options.
Fashion retailers and brands have re-adapted their business models greatly, providing themselves with trendiest technology platforms to maintain smooth pace with more number of demanding consumers and continue being ahead of assertive start-ups competition.
Well, shopping for colorful clothes and shining accessories is a personal as well as an emotional experience. Besides treating yourself with the pleasure of retail therapy, shopping also keeps you updated on the classic, trendy style, and also it is the entry towards articulating our personality while socializing with our family and friends.
Fashion has a vital impact on self-satisfaction of the individual. Those known brands who apprehend such touching emotions and also make the shoppers feel exciting are the ones who can make long-lasting customer relationships.
Categorically men have been portrayed as grab-and-go kind of shopper, whereas women linger among several colorful outfits where they take a longer time to trail, relish and savor those experiences, and then decide to buy them.
Big Growth waits for Fashion Ecommerce
If we can craft more pleasurable online shopping experiences, then a vast growth waits for fashion ecommerce. People these days consider doing shopping for accessories, clothing, footwear or any other items online, which have risen up to 45%, rather than hitting the stores. Development remaining
There has been a steady growth in ecommerce, whereas buying from malls is dipping. Even though online and offline retail is here to continue, still ecommerce brands need more development so as to enlarge widely to spend in more customer-friendly, creative online shopping experiences.
Fashion ecommerce is a happening industry ready to make a choice by fast-forward minded digital entrepreneurs. Here 5 key reasons are mentioned why your fashion retail brand requires spending in enlarging the advanced shopping experience online in your niche.
1# Investors turning more optimistic about the expansion of Fashion Ecommerce:
The likes of Jet.com, Warby Parker and Revolve in the US, and Zalando, Net-a-Porter, and Lyst in Europe are raging track for the desiring ecommerce entrepreneurs, fixing down big multi-million dollar funding deals.
If the fashion brand of your ecommerce is keen to grab a huge mass of that developing ecommerce revenue turnover, then your online store requires being one among the best of all. Those retailers who provide the best customer-friendly service online can gain better success at a higher scale.
To the extent that the consumer behavior changes affect the way the fashion ecommerce must function. It even influences the behavior and confidence of industry’s investors. Thus, if you fabricate superior personalized online stores which increase reliable customer relationships along with your target audiences, then you will create more and higher sales with additional funding interest.
2# Fashion Brands connects with Online Shoppers to form secure and strong social relationships:
Ecommerce brands can now offer quality options in order to assist lessen customer doubts and endow with social proof. While doing online shopping, customers can get benefited from the Q&A pages, forums, reviews, and user-generated content, and thus can be in contact with the brands, and influencers for styling tips and make a better buying decision.
According to the surveys, most of the customers first check few reviews and decide their mind to buy those items or not. Hence, you must expand ecommerce business model along with content marketing generated as a competitive benefit.
In this way, you can make a customer to buy your brand for the first time, a lifetime dedicated customer with a huge increase in your customers every month and year.
3# Fashion Ecommerce gradually discards its main flaws:
The customers need to be completely convinced of buying outfits, accessories, footwear, etc. from the online shopping portal. Various brands are funding in aggravated reality technologies which permit online shoppers to view 3D virtual forms of outfits or other items they plan out to purchase so as to notice what it will seem like in customers relying on specific factors like colors, fitting options, fabrics, and designs.
For example; Virtusize allows the online shoppers to go through different outfits; compare the size and fitting of a garment they are looking to purchase with their favorite wardrobe outfits they already possess. This comparison helps them in selecting the ideal fit. The suit-makers too have initiated customized technology named Brioni so that the shoppers can have a finer visualization of their entire custom look with a 3D technology known as ‘mirror’.
4# Shared Economy widened to Fashion now:
The sharing economy has combined with the fashion ecommerce and brands such as Uber and Airbnb are the first ones to switch in mind. Yet the conception of sharing economy is even expanding to fashion. Millennials, among many customers, might not be having an accurate budget to pay for the costly outfits, but they look out for superb experiences.
Also due to lack of finance, one cannot manage to pay for costly outfits, or they can’t figure out whether they would wear more than twice or so. Those ecommerce fashion entrepreneurs who have broader thinking have capitalized on such kind of consumer behavior.
By expanding a great online shopping experience which is supported by sharing economy notion, the ecommerce fashion brands can evade the functional nightmares on producing and wholesaling affair. Such brands even draw out important advantages from a diminution in return rate, and also an enhancement in repetitive sales as well as buying regularity.
5# Fashion Brands lead to capitalize on the profits on fresh ecommerce technologies:
In the latest years, the internet is seeing an envelope of technology developments. Social media compels tremendous evolution, from easy platforms created wholly to connected people towards key information hubs as well as content networks which proceed as the opening to the internet.
Visual environment of the platforms like Instagram, Facebook, and Snapchat cooperates perfectly with the ecommerce fashion retailers who are capable of growing powerful associations along with their target audience.
When your brand starts growing frequently, with the help of quality content to attract more target audience from such known social media platforms so as to sign up for regular email update of these useful contents, then you are bound to have a repeated, loyal customer producing content marketing mechanism.
With the arrival of new features and continuous progressions incorporated by large social media, many numbers of tools will be built to aid various brands to enlarge enduring relationships along with their target viewers.
Hence, your fashion ecommerce brand requires expanding high-class, amazing online store leading to greater growth in retail, thus ensuring that you can garner superb rewards as well as rule your niche online!
Author´s Bio: Joseph Payne is the marketing manager at CouponsMonk.com, deals and discounts provider company. He is passionate about money savings, investment and finance industry. In addition, Joseph also supports non-profit agencies that provide healthcare solutions to handicapped and disabled people.