When it comes to boosting your e-commerce store’s profits, the primary thing to worry about is how people will find your store. The best deals in the world are not going to be any good unless you have enough traffic.
In this post, we’ll go through the five most important SEO stats that you need to take note of if you want to increase your profits. We’ve drawn some trending and want to emphasize 5 of them which we considered to be mind-blowing.
Let’s dig in, shall we?
Nearly 80% of Users Ignore Paid Ads in Search Results
This is a jaw-dropping statistic, especially considering that PPC advertising is the cornerstone of many businesses’ marketing campaigns. Why do eight out of ten people ignore paid ads? For the same reasons that most people fast-forward through TV advertisements.
- They don’t feel that ads contain useful information: This may or may not be true, but ads are centered around promoting a particular product. If you’re looking for general information on a topic, you want something with more substance to it.
- They don’t trust the advertising: This is probably the reason that most people ignore ads. How often have you seen an ad that lists the negatives of a product? The information is geared toward getting you to buy, so naturally, everything has a positive spin—which means that it may not always be accurate.
- They know you’re trying to sell them something: Even when an ad contains useful information, the solution to most of the problems presented in it will be buying the product. People are getting tired of always having someone try to sell them something.
We’re not saying that PPC advertising has no place, but rather that if you rely on it for all your business leads, you’re probably missing out on a lot of sales. Aside from that, it becomes expensive. Use it to boost business, for sure, but don’t use it as a substitute for organic SEO techniques.
50% of All Searches Will Be Voice Searches by 2020
Marketers have been talking about optimizing for voice search for many years now and this topic is something SEO Tribunal likes to emphasize in their infographics and blog posts. How important is it? Think about it this way: if you had a choice between asking someone for an answer or going in and typing out your query, which one would be easier for you?
Voice recognition software is a lot better at understanding queries than it was before, and it’s getting better every day. As it has evolved over time, it’s become a lot better at delivering accurate results. With the tech available today, an internet search can be initiated using a simple phrase like, “Hey Google.”
There’s no need to worry about spelling, typing out the queries, etc. All you have to do is ask Google, Siri, or any of the other personal assistants out there. As the tech progresses, and devices like smart speakers, smartphones, and smartwatches have become a lot more affordable, voice search will become even more important.
What’s more is that preparing for it is a relatively simple process. You basically only need to tweak your current strategy slightly by incorporating more natural language into your content and thinking about how queries might be phrased in the future.
Voice searchers tend to phrase queries as complete sentences and questions, rather than a few chosen keywords. This means that single keywords will become even less important going forward. But it’s not a huge adjustment to make—a comprehensive FAQ section is going to cover most of your bases.
58% of Searches Come from Mobile
What is the one item that almost everyone, no matter who they are, is likely to carry with them these days? If you guessed a mobile phone, you’d be right on track. Our phones are so much more useful than just a device to make calls with these days. In fact, it has gotten to the point where the ability to make and receive calls is often just a secondary function.
It’s not surprising, even one of the most basic models these days has internet access, and smartphones are essentially the equivalent of a small computer. They may not have as much memory or processing power as a laptop or desktop, but they perform enough of the same functions to be classed in the same category.
Mobiles are already more popular than desktops for running searches, and it’s important to take advantage of this when you’re marketing your e-commerce business.
If you haven’t done so already, you need to make sure that your site is mobile friendly. That means that the site must load at lightning speed, be easy to view on a range of different devices, and be as simple as possible to navigate.
But why stop there? As an e-commerce store, marketing is one of your most important tools. And considering the nature of your business, you already have more of your clients’ personal details than most other companies can dream of.
Consider campaigns that are mobile based—like instant messages, SMS campaigns, etc. These campaigns can be run at a relatively low cost and, when carefully targeted, can be extremely effective.
And, once again, don’t stop there. Take mobile users into consideration when running email campaigns, as well. Many users will check their emails on their phones, so make sure that your emails read as well on a smaller screen as they will on your desktop.
Search Engines Are Constantly Evolving
There aren’t many constants in the online world. One thing you can be sure of, though, is that search engines are constantly evolving in the quest to produce the best possible results. They are coming up with clever ways to prevent people from gaming the system.
Which is why it is important to keep track of industry news in this area. That way you can start adjusting your strategy before the next update hits and you lose all of your traffic overnight.
It’s also important to monitor your traffic regularly so that you can see what strategies are working and nip problems in the bud. Search engines can be sneaky—they don’t announce exactly what it takes to rank well.
Besides which, with artificial intelligence starting to play a much bigger role in search engine results, ranking well will become more of a fine art and monitoring your results carefully even more essential.
This is something that you’ve heard before. And probably several times over. But we’re repeating it. Nothing can tank your SEO efforts quite as effectively as subpar content. And with search engines becoming more adept at sniffing out poor content, it becomes even more important.
Producing high-quality content for your site, blog, social media, etc., will pay greater dividends for you than many of the other SEO tactics. Excellent content that is well-timed and of interest to your target market establishes you as an expert in your field and also keeps people on your site for longer.
The longer people remain on your site, the more credible your page appears with search engines, and the better you will rank.
Overall, modern-day SEO is very fluid. If you want to boost your e-commerce sales, you need to keep track of changes in this area. That way, you ensure that you can maintain a steady flow of traffic.
Hristina Nikolovska As the Marketing Manager at SEO Tribunal, part of Tina’s daily engagements involve raising awareness of the importance of digital marketing when it comes to the success of small businesses. As her first step towards this journey was in the field of content marketing, she’s still using every opportunity she gets to put her thoughts into educational articles. https://twitter.com/HristinaNikol