If your business has come to a point where you are looking to grow it, then this is the blog that can suggest you 10 smart ways to mobilize your business. For a startup, it’s important to first let business be stable in the market. Being new, it takes its own sweet time to adjust with market standards and user’s acceptance.
However, slowly but gradually there comes a point when it’s time to grow, mobilize the business. Having implemented all techniques to attain users, there are techniques that sustain the users impacting the growth of the business.
Before moving forward, let’s find out the exact meaning of growth in business. How are you going to assume that your business is growing at a steady rate?
As per Paul Graham, founder of Y Combinator, “If a startup can hit 10 percent a week, they are doing exceptionally well. If a startup can only manage 1 percent, it’s a sign that they are still not clear about what they are doing and plan to do in future.”
If you are a startup who is looking to mobilize their business, then below are 10 smart hacks that could get through the phase and impact your business in the most beneficial way.
To sustain longer in the market and incline the trajectory towards growth, you can take advantage of established software development company through partnerships. A planned, strategic partnership is a powerful weapon that can instantly fast-track distribution.
Invest to attain ROI
Few start-ups in order to attain growth freely blow out their money. It’s important to think before playing the money bet. In the path to attain growth, the last thing a startup could do is run out of cash.
The force that doesn’t drive growth in revenues is not worth it. In the early stages of a startup journey, it’s important to bring in maximum revenue to be capable of making the necessary investment in the future.
Plan a Sales Funnel
To make sure to achieve the growth for a startup, the best to make decisions is by having a sales funnel. A sales funnel helps to automate the business. It easily manages to scale and grow quickly. With the support of a planned sales funnel, you can easily make decisions that need to be taken as per the circumstances. This eventually empowers you to be on the toe in every situation.
Marketing & Promotion
After having a balanced place in the market, you need to attain a level that marks you successful. The best way to mobilize the business is to seek your product/services marketing and promotion. It plays a key role in the success of any business at the current time.
Today, marketing and promotion can be done through both online and offline channels. Equipped with ample channels, you will gain the revenue which you need to mobilize the business.
Target Realistic Achievement and Commitments
While looking to achieve growth in business, you need to be sure of your targets. Making realistic targets, commitments will lead to essential achievements. All the targets set by you for your employees, distributor, supplier, users etc. intimates the probability of achieving it. If not achieved, you are probably going to lose the base that you have had created to mobilize business.
Hence, it’s important for start-ups to pin down realistic targets so it’s easy to achieve them. This would build trust for your business and make an impact in a long run.
Customer Management System
Now that you are looking for growth, there are high chances that you would be bombarded with customers. While this definitely is something that you wish for, it also brings the difficult effort of customer management.
Manual tracking, transactions is hard to do. To skip from such pain of a cumbersome task, the best solution is to be equipped with a customer management system in advance. There are plenty of CMS software’s available in the market and you could opt for the best that best suits your line of work.
For instance, most companies chose Salesforce for CMS. Other viable option could be Quickbooks that helps you with the accounting, and InfusionSoft assists you with sales and marketing.
While you are planning to mobilize your business, you need to keep a close watch on what your competitors are arranging. Competitors research can give you an idea of expectations of masses. Having all the information handy would prepare you with the all case scenario and you could beat your competitors easily.
In order to do a competitor research, you could take the support from various platforms like Similar Web, AdBeat that can provide you with competitive intelligence
Customer Loyalty Program
While you are looking to grow your business, it automatically builds the pressure to retain your customers. The best way to do so is planning a customer loyalty program. This could include daily benefits, discounts, features, points, rewards etc. Equipped with added benefits, customers tend to stay longer and loyal to the business.
As already explicated in the above points, adding customers is a big deal and could cost three times more money to acquire them. Hence, it’s important to play smart here. You can take advantage of online channels for your promotion and appeal to customers. Build an email list that can be used in email campaigns.
You can connect with various platforms that help you in building email lists, such as – Aweber, ConstantContact, ConvertKit, Drip, GetResponse.
Last but not least, take full advantage of available global platforms. You can mobilize your business across the globe which increases the chances of gaining more user and tractions. This has proved to be the best way to reach out to global possibilities and look beyond the home country and audience.
For instance: Airbnb is one such company that has expanded its business across the globe by simply inviting users to let tourist accommodate their home and earn from that.
To bring to an end, one cannot deny the fact that the expectation from business is always growing. Every start-up when becomes stable, look forward to mobilizing their business. While some follow a strategy that brings them immense success while other suffer forfeiture. Hence, it’s important for start-ups to follow strategies that are well proved, reliable and bring ROI to the company.
Jagdish is the digital marketing strategist at Finoit Technologies, a reliable .Net and java development company. His responsibilities include promoting digital marketing initiatives at Finoit. He keeps researching on the new trends in the IT industry & help Finoit to be vocal about its capabilities as a successful java and .Net development company.