Must-have attributes for building trust to increase conversions and getting accepted for online payments
What an ideal checkout page looks like
Company name and logo
Display your company name and logo clearly on your website (best place is the header). If your company name (legal entity) varies from your website name, make sure to mention it in your terms and conditions.
Full description of goods and services
Provide a detailed description and the prices of your offered goods and services, especially important for new websites. If your website is available in different languages, provide the same content in each language.
To help increase your conversion rate, be transparent about about your shipping costs by displaying it on your checkout page and product pages.
Higher conversion and lower chargeback rates
Display payment brands, links to your policies, security indicators and contact details
Show security indicators
Make sure your URL starts with HTTPS. Include a seal provided by your SSL provider in your website footer and payment page. SSL certificates need to be issued for the URL(s) you process with PAYMILL, or in your company’s name.
Display contact details
Ensure your customers can contact you with any questions by displaying your support number, email and reaction time on your website.
Provide links to your policies
Make sure your customers can easily access your privacy, shipping and return of goods policies to help resolve disputes and keep chargebacks to a minimum.
Customers need to know about your policies
Display your policies clearly and make your Terms & Conditions easy to read
List shipping destinations and methods available, and how much it costs. Display what your average delivery time is and make sure you inform your customers on any additional taxes or fees that might be applied.
Refund and Cancellation Policy
State refund criteria clearly with a time frame and other conditions and limitations, e.g. 14 days in EU, except digital and customised goods. Make sure you show your contact details for customers can send back their goods. Also be clear on what customers need to do to cancel the order.
Return of Goods Policy
Explain under which conditions goods can be returned and how they should be sent back (method of shipment, packaging, etc.). Also don’t forget to provide an address and explain what customers are entitled when returning goods (refund, exchange of item, etc.).